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DidItIndex vs Otterly.AI
Both tools ask AI assistants the questions your customers ask and show whether you are named. They are built for different buyers. Here is the honest difference.
Try the free AI checkPrices checked October 30, 2026. Check their site for current pricing.
The short version
Otterly is a monthly subscription that tracks prompts every day across several AI engines, with team seats and multiple countries. It suits marketing teams that want daily data across many engines.
DidItIndex runs on credits with no subscription. It asks ChatGPT and Claude live, weekly or monthly, and adds a full website audit, competitor comparisons and written fixes. It suits small businesses and agencies that want to know what AI says and what to change, without a monthly bill.
Side by side
| DidItIndex | Otterly.AI | |
|---|---|---|
| Pricing model | Credits, no subscription. Packs from $9.00. Credits never expire. | Monthly subscription. Lite $29/month, Standard $189/month, Premium $489/month, about 15% off yearly. |
| Questions tracked | Up to 10 per business, up to 20 businesses per account. | Lite 15, Standard 100, Premium 400 prompts. |
| How often | Weekly or monthly. | Daily. |
| AI engines | ChatGPT and Claude, both with live web search, in every run. | ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot included. Claude, Gemini and Google AI Mode are paid add-ons (Claude is $29/month on Lite). |
| Local answers | City and state per tracker (US). | Countries and languages. |
| Who AI names, sources | Share of voice, websites each AI used, and the searches each AI ran. | Share of voice, citation sources, link citation analysis. |
| Website audit | 50-check audit across SEO, schema, AI citability, technical trust and live AI visibility. | GEO audit, crawlability check and content check. |
| Fixes | Plain-English "fix this first" summary, plus written fixes (FAQ, schema, llms.txt, meta tags, page plans) for 1 credit each. | Recommendations (3 per week on Lite, unlimited on higher plans). |
| Competitor comparison | Side-by-side scan of you vs a competitor, with "Why they win". | Brands and competitors tracked in the same prompts. |
| Team | One login per account. | Unlimited team members. |
| Try it | Free AI check with no account, plus 5 free credits on signup. | Free trial for new users. |
What the same tracking costs
15 questions tracked weekly: DidItIndex about $13/month on the Agency pack ($20 on the Consultant pack), ChatGPT and Claude included. Otterly.AI: Lite is $29/month for 15 prompts tracked daily, without Claude. Adding Claude makes it $58/month.
100 questions tracked weekly: DidItIndex about $86/month on the Agency pack ($135 on the Consultant pack), ChatGPT and Claude included. Otterly.AI: Standard is $189/month for 100 prompts tracked daily, without Claude.
DidItIndex Prompt Tracking uses 1 credit per question per run, and every run asks both ChatGPT and Claude. A month is counted as 4.33 weekly runs.
Which one should you pick?
Pick Otterly.AI if
- You want daily tracking.
- You need Perplexity, Microsoft Copilot or Google AI Overviews tracked.
- Several people on your team need their own logins.
- You track hundreds of prompts or many countries.
Pick DidItIndex if
- You want ChatGPT and Claude checked live, weekly or monthly, without a monthly bill.
- You also want to know why: a full website audit and a side-by-side competitor comparison.
- You want the fixes written for you, not just a list of problems.
- You are a local business or an agency paying per client, and want to pay only for what you use.
Questions
Is DidItIndex cheaper than Otterly?
For small and medium tracking, usually yes, because there is no subscription and Claude is included. Otterly tracks daily and covers more engines, so for daily tracking across many engines Otterly gives you more.
Does DidItIndex track daily like Otterly?
No. DidItIndex tracks weekly or monthly on purpose. AI answers change a little every day, so weekly tracking shows the real trend at a lower cost.
Which AI engines does each tool cover?
DidItIndex asks ChatGPT and Claude in every run. Otterly includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Claude, Gemini and Google AI Mode as paid add-ons.
Can I try DidItIndex before paying?
Yes. The free AI check on the homepage asks ChatGPT and Claude one question with no account, and new accounts get free credits.
Sources (checked October 30, 2026): Otterly.AI pricing . Otterly.AI is a trademark of its owner. This page is our own comparison and is not endorsed by them. Spotted something out of date? Tell us and we will fix it.
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