AI visibility for law firms
Does ChatGPT recommend your law firm?
Prospective clients now ask AI which attorney to hire. DidItIndex shows whether ChatGPT, Perplexity and AI search can find, trust and recommend your firm, which firms they name instead, and exactly what to fix.
Scan your firm website free5 free scans on signup. No credit card. Results in minutes.
Clients are asking AI before they call
Choosing a lawyer is a deliberate decision, and people research it. More of that research now happens in an AI chat window, where the answer names one to three firms and there is no page two. A firm that ranks well on Google can still be absent from that answer.
42%
of U.S. consumers said they would use ChatGPT to research an attorney in 2026, up from 28% the year before.
50%
said they would use at least one AI answer engine, such as ChatGPT, Gemini, Claude or Perplexity.
1 in 4
established firms tested appeared when AI tools were asked to recommend attorneys in their practice area.
Sources: iLawyer Marketing consumer survey of 1,110 U.S. adults, reported July 2026 (press release). Visibility 360 study of 56 law firms across 14 U.S. markets (press release). Both are industry surveys published by marketing firms.
What the scan checks on a law firm website
Every scan runs the full audit. These are the parts that matter most for a legal practice.
Can AI crawlers get in?
We request your site as GPTBot, OAI-SearchBot, ClaudeBot and PerplexityBot. Some hosts and security plugins block them silently, which never shows up in robots.txt.
Does your site say it is a law firm?
LegalService and Attorney structured data tell machines what you practice and where. Many firm sites have none, or only a generic Organization block.
Are your attorneys visible?
Named attorneys, bios and bylines are trust signals AI weighs when choosing which source to cite. Anonymous firm copy is easy to pass over.
Do practice pages answer real questions?
We check content depth, structure and FAQ content on each page, so you can see which practice-area pages are thin.
What does AI say about your firm?
We ask GPT to describe your firm and record the answer. Wrong or missing descriptions are what prospective clients hear too.
Which firms does AI name instead?
See the competitors AI recommends for your topic, then run a side-by-side comparison against any of them.
Strongest for practice areas clients research
AI recommendations matter most where clients compare options before calling. The scan works for any firm website, and it is most useful in practice areas like these.
How it works
Enter your homepage and key practice pages
Up to 25 pages from your firm site in one scan. Paste them, or import from your sitemap.
Get a scored report in minutes
Every check is pass or fail with the reason, and every failure includes a specific fix you or your agency can apply.
Fix, re-scan, and keep watch
Re-scan after changes to confirm they landed, or turn on weekly or monthly monitoring to be told when something breaks.
Pricing is simple: one credit per page, no subscription, and credits never expire. See credit packs.
Further reading
Questions from law firms
Can ChatGPT actually recommend a specific law firm?
Yes. When someone asks for a lawyer in a practice area and city, ChatGPT and other AI search tools often name specific firms. Which firms get named depends on what those systems can read and trust on each website and across the web, and most firms have never checked.
What does the scan look at on a law firm website?
Whether AI crawlers can reach your pages, whether your site declares itself as a legal practice in structured data, whether attorney bios and authorship are visible, whether practice-area pages answer the questions clients ask, and what AI tools currently say about your firm, including which firms they recommend instead.
Is this legal or ethics advice?
No. DidItIndex is a technical audit of how AI systems read your website. Attorney advertising rules vary by state, so review any copy changes against your state bar rules before publishing them.
We already have a marketing agency. Is this still useful?
Yes. Many agencies are not yet checking AI visibility at all. Share the report with your agency; every failed check comes with a specific fix. Agencies can also use credit packs to audit several client firms.
How much does it cost?
You get 5 free scans when you sign up, no card required. After that you buy credits, one credit per page scanned, with no subscription and no expiry.
Find out what AI tells clients about your firm
One scan shows where you stand and what to fix first.
Scan your firm website free