Insights
Blog
Guides and insights on AI visibility, SEO for AI, and getting your content cited by large language models.
llms.txt: What It Is and Whether Your Site Needs One
A new file is showing up in website root directories: llms.txt. It does for AI models what robots.txt did for search crawlers, except instead of saying keep out, it says here is what matters. Here is how it works and how to write one.
Jul 11, 2026 · 5 min readHow Page Speed and Core Web Vitals Affect AI Visibility
Page speed has been an SEO factor for years, but its role in AI visibility is less understood. Slow pages get crawled less often, indexed less completely, and trusted less by AI models ranking sources on technical quality.
Apr 21, 2026 · 6 min readYour robots.txt Might Be Blocking AI Crawlers: A Quick Audit Guide
Most websites have a robots.txt file they have never reviewed. If yours was written before AI crawlers existed, it may be silently blocking ChatGPT, Perplexity, and other AI models from ever seeing your content.
Apr 17, 2026 · 6 min read